Scale Point Marketing | Michael Bonsra — AI Growth System Proposal
Growth Partnership Proposal
AI Growth System
Build and Launch
Built to automate your lead flow, book calls on autopilot, and free you up to focus on the work you love.
Michael Bonsra
Jamie Walters
May 2026
Where We Are Starting
Michael, here is exactly what we are building
At Scale Point Marketing we build complete AI-powered growth systems for business owners who are serious about scaling. Not templates. Not cookie-cutter setups. Everything we build is tailored to your business, your audience, and the results you are after.
Bonsra Media is already proving the model — 20x ROAS on ad spend is exceptional. You have the skills, the experience, and the proof. The one thing holding you back is the infrastructure. Every lead that comes in right now needs manual follow-up on a spreadsheet. That is time and money walking out the door.
For you, that means a full system that:
  • Captures every inbound enquiry into a proper CRM — no more spreadsheets
  • Responds to leads instantly via WhatsApp 24/7 with an AI agent trained on Bonsra Media
  • Qualifies prospects automatically and books discovery calls directly into your calendar
  • Keeps your full pipeline visible so nothing ever slips through the cracks
The goal is simple: you show up to calls that are already booked, with leads that are already warm. The system handles everything in between — around the clock, without you lifting a finger.

What This Delivers

  • Every enquiry captured and tracked in a proper CRM from day one
  • AI agent responding instantly via WhatsApp 24 hours a day, 7 days a week
  • Qualified leads booked directly into your calendar without manual input
  • A dedicated landing page converting your ad traffic into leads more efficiently
  • Full pipeline visibility — who is in, who is qualified, who is booked
  • The operational foundation that lets Bonsra Media scale without adding to your plate
You focus on the shoot. We make sure your diary stays full.
How It Works
The system that runs while you are on set
Right now, every lead that comes in needs someone to respond, qualify, and book manually. That is time you do not have. We build the system that does it all for you — around the clock, without dropping a single enquiry.
📣

Your Ads Drive Traffic to a Purpose-Built Page

Instead of sending ad traffic to a generic page, leads land on a dedicated landing page built specifically for Bonsra Media — designed to capture their details and push them towards booking a call.

📋

Every Lead Goes Straight Into Your CRM

No more spreadsheets. Every enquiry is automatically captured in GoHighLevel — tagged, organised, and placed in the right pipeline stage the moment they land.

🤖

AI Agent Responds Instantly on WhatsApp

The moment someone enquires, your AI agent fires back via WhatsApp. It introduces Bonsra Media, asks the right qualifying questions, and handles all follow-up — without you touching a thing.

📅

Qualified Leads Get Booked Into Your Calendar

Once a lead is qualified, the agent books them straight into your calendar. You show up to calls that are already warm — context gathered, ready to close.

📊

You See Everything in One Place

Your full pipeline is visible inside GoHighLevel — every lead, every stage, every booking. You know exactly where your business stands at any point in time.

Your Full System Build
Everything included in your setup
⚙️

GoHighLevel CRM Setup

  • GoHighLevel account configured from scratch
  • Basic pipeline and lead tracking set up
  • Every enquiry captured in one place
  • No more spreadsheets — everything in your CRM
📄

High-Converting Landing Page

  • One dedicated landing page built for Bonsra Media
  • Designed to convert ad traffic into enquiries
  • Built around your offer and your ideal client
  • Integrated directly with your CRM and AI agent
🤖

AI Appointment-Setting Agent

  • Custom AI agent trained on Bonsra Media
  • Responds instantly via WhatsApp 24/7
  • Qualifies every lead against your criteria
  • Books calls directly into your calendar automatically
📅

Calendar and Booking Integration

  • GoHighLevel calendar linked to your availability
  • AI agent books directly without back-and-forth
  • Basic confirmation notifications included
  • No manual scheduling required
🎓

Training and Support

  • Full GoHighLevel training suite provided
  • Dedicated WhatsApp group for direct support
  • Full system walkthrough on handover
  • First month of GHL software included

Want More? Add It On

  • Full automations available as an add-on
  • Additional AI agents — one per service or audience
  • Ads management and advanced CRM builds
  • See alternative packages on the next page
Investment
Simple, clear pricing
One straightforward setup fee to get the full system built and live. After that, a low monthly software fee to keep everything running. No hidden costs, no surprises.
One-Time Setup Investment
£1,000
Core system built, configured, and handed over — ready to generate leads from day one.
  • GoHighLevel CRM basic setup
  • One landing page built and live
  • AI appointment-setting agent
  • Basic pipeline and notifications
  • Calendar and booking integration
  • First month of GHL software included
  • Full training suite and walkthrough
  • Dedicated WhatsApp support
Ongoing Monthly Software Fee
GoHighLevel PlatformCRM, pipelines, automations, landing page, AI agent, calendar, and reporting — all in one place
£49 / mo
Monthly from Month Two
£49 / mo
Alternative Packages
Or choose a different starting point
Depending on what Bonsra Media needs most right now, you can start with one of these focused packages instead.
Additional AI Agent
A second custom AI agent built and trained on a separate service, audience, or product line — responding, qualifying and booking around the clock
£2,500
Ads and AI Package
Full Meta ad campaign build and ongoing management combined with a custom AI appointment-setting agent — drive qualified traffic and convert it automatically
£3,500
Agent and CRM Build
Custom AI agent plus a full GoHighLevel CRM setup with pipelines, automations, and tracking — the complete operational foundation built and ready to scale
£3,500
The Bigger Picture
Where this takes Bonsra Media
This system is your foundation. Once it is live and your leads are being handled automatically, everything that comes next gets easier — more ad spend, more leads, more bookings, without more of your time. The infrastructure is in place. You scale on top of it.

What Comes After the Foundation

  • Database Reactivation: Automated email and SMS sequences sent to your existing contacts — turning people who already know you into booked calls without spending more on ads
  • Paid Advertising Management: Once the system is proven, scale your ad spend with full Meta campaign management — optimised weekly to drive down your cost per lead
  • Full Growth Retainer: When you are ready to hand off the marketing entirely, a full managed retainer takes everything off your plate so you can focus 100% on Bonsra Media
  • Offer Expansion: Use the system to launch lower-ticket digital products (video guides, templates, courses) that feed a referral pipeline into your premium packages
Start lean. Let the results tell you exactly where to scale next.
What Happens Next
1
Review and Align with Your Business Partner

Take this document, talk it through, and come back ready to move forward.

2
Secure Your Slot (£1,000 Setup Fee)

Invoice sent on confirmation. Work begins immediately. First month of GHL software is on us.

3
Onboarding Call (60 Minutes)

We gather everything needed — your offer, ideal client, ad account access, calendar, and any existing assets.

4
Build Phase (1 to 2 Weeks)

CRM, landing page, AI agent, automations, and calendar — all built, connected, and tested.

5
Handover, Walkthrough, and Go Live

We walk you through the full system, make sure you are confident, and flip the switch. Your AI is live from day one.

Terms and Conditions

1. Payment Terms

The £1,000 setup fee is due upon signing and is non-refundable once work has commenced. The first month of GoHighLevel software is included within the setup fee. From month two onwards, the £49 per month software fee is billed monthly in advance. Failure to make payment may result in suspension of services.

2. Scope of Services

This agreement covers the setup and build of a GoHighLevel CRM, one landing page, one AI appointment-setting agent, full backend automations, calendar integration, and an initial training and handover session. Any work outside this scope — including ongoing campaign management, additional landing pages, or additional AI agents — will require a separate agreement.

3. Automation and System Responsibility

AI systems and automations are provided as part of the initial build. Scale Point Marketing is not responsible for misuse of systems, manual changes made by the client, or performance impact caused by external changes outside our control.

4. Third-Party Platforms

Scale Point Marketing uses third-party platforms including GoHighLevel and other providers. We are not responsible for platform outages, policy changes, account restrictions, or performance fluctuations caused by these platforms. GoHighLevel is billed separately at £49 per month from month two.

5. Data and Compliance

The Client is solely responsible for ensuring all data, contacts, and marketing activities comply with applicable laws and regulations including GDPR. Scale Point Marketing accepts no liability for legal issues arising from the Client's own data or marketing practices.

6. No Guarantee of Results

Results depend on external factors including ad spend, offer quality, market conditions, and how the system is used. No guarantees are made regarding specific results, lead volume, bookings, or revenue outcomes.

7. Client Responsibilities

The Client agrees to provide required access, assets, and information in a timely manner, respond to approval requests promptly, and ensure all necessary platform access is maintained. Delays caused by the Client may impact build timelines.

8. Termination

The setup fee is a one-time charge and is non-refundable once work has begun. The ongoing £49 per month software fee can be cancelled at any time with 30 days written notice. No refunds will be issued for work already completed.

9. Liability and Governing Law

Total liability is limited to the total fees paid. Scale Point Marketing accepts no responsibility for indirect losses. This agreement is governed by the laws of England and Wales.

Let us make it official
Signed copies accepted digitally or in person.
Michael Bonsra
Date: _______________
Jamie Walters, Founder
Date: _______________